Awkward Ah Seng Returns for the Singapore Kindness Movement

In its first season, Awkward Ah Seng – a YouTube series that was initially created for the Singapore Kindness Movement – had been getting more than 100,000 views per video.

Credit: Singapore Kindness Movement.

Credit: Singapore Kindness Movement.

Ah Seng will make audiences laugh once again

Since yesterday, protagonist Ah Seng has returned for a second season, to make audiences laugh – when his well-meaning desire to be gracious and courteous seems to turn completely topsy-turvy. All of the episodes will be aired live on www.youtube.com/kindnesssg.

In the new season, you will catch the clumsy hero Ah Seng grappling with actions such as introducing himself to new neighbours, becoming a role model and navigating shared public spaces with other strangers. However, underneath his awkward exterior, lies a simple message – that being kind, gracious and considerate should not have to be complex or daunting.

Ah Seng was created to respond to fears of rejection and misunderstanding of graciousness amongst Singaporeans

Awkward Ah Seng had initially been created to respond to fears of rejection and misunderstanding that is currently holding Singaporeans back from becoming a more gracious society. These, together with fears of lack of reciprocation and appreciation, are reasons why Singaporeans lack gracious attitudes and behaviours in today’s society.

First season of Awkward Ah Seng was very successful

Said Dr William Wan, General Secretary of the Singapore Kindness Movement, “The first season of Awkward Ah Seng was immensely successful with all the episodes generating more than 100,000 views since September last year. Ah Seng’s stories have really helped to communicate these pro-social habits, because both he and the situations he encounters are relatable to Singaporeans. Unlike a top-down or prescriptive approach, humour makes us laugh and disarms us – and at the same time, encouraging us to make adjustments to our own actions.”

A kinder and more gracious society should be a personal choice

Season Two of Awkward Ah Seng, themed “A Nation of Kindness Starts With One”, will extend the Singapore Kindness Movement’s idea that a kinder and more gracious society should be a personal choice and shared responsibility.

Visit http://kindness.sg for more information.

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