Sports lovers, rejoice.
Now, you no longer need to flip to different channels when more than one of your favourite sports is being played at the same time.
That’s because of a rebranding by FOX International Channels (FIC), Asia’s leading pay-television network, where each of their sports channels will cater to distinct groups of sports fans.
Wide scale upgrade to FIC channels
This rebranding, a wide-scale upgrade to the FOX Sports Asia network, will see the network rebrand its portfolio of channels, from FOX Sports, STAR Sports and FOX Sports Plus HD, to FOX Sports, FOX Sports 2 and FOX Sport 3.
These new channels will all be available in SD and HD and will take place in Singapore and other Asian countries where FOX Sports network channels are available.
However, FOX Sports News will be unchanged and FOX Sports Play and FOX Sports Mobile will remain as the network’s non-linear play channels.
The rebranding is in effect from today, Friday 15 August, 2014.
The changes in more detail
More details on the channels are as follows.
FOX Sports – The Flagship Channel
(StarHub TV Ch. 208 and SingTel mio TV Ch. 114)
Top tier sports, most popular sports locally, pivotal games, matches and races will all be on this flagship channel, such as the Liga BBVA, UFC, Tennis Grand Slam semis and finals, and Formula One main races.
FOX Sports 2 – Hit & Run
(StarHub TV Ch. 209 and SingTel mio TV Ch. 115)
This is a sports channel for athletics and ball & racquet sports, such as Tennis Grand Slams, Golf Majors, European and Asian football leagues, Major League Baseball (MLB), Indian Badminton League (IBL) and International Amateur Athletics Federation (IAAF) events.
FOX Sports 3 – Feel the Rush
(StarHub TV Ch. 210 and SingTel mio TV Ch. 116)
This is the top destination for adrenaline-fueled motorsports, combat and extreme sports such as Formula One, MotoGP, One FC and Extreme Games Asia.
More sports content for fans
Besides the rebranding of the channels, there will also be a wider variety of sport content to whet fans’ appetites. These include all four of the Golf majors, two of the four tennis grand slams, a stellar football offering and top motorsports competitions.
Local sports competitions specifically tailored to the Singapore market, such as the AFF Suzuki Cup, as well as yoga and fitness content blocks, will be available too.
Reporting from the heart of the action
FOX Sports will be at site for all major sporting events – and report directly from the heart of the action – rather than lifting off generic information feeds. This will provide fans across Asia with a customised viewing experience.
More Investment in Presentation
FOX Sports will also try to connect with all Asian viewers, through their line-up of both new and familiar presenters. They will also help viewers to become familiar with the sports and programmes that presenters will be hosting, as well as the new programming blocks (Movies and Fitness).
A half-hour special, entitled FOX Sports Presents, will also be presented from the state-of-the-art Singapore studio. This broadcast will introduce to existing FOX sports viewers, as well as new viewer segments from the FOX Entertainment channels, everything about FOX Sports.
It will be shown on Friday, 15 August at 7pm on FOX, FX, FOX Crime, FOX Action Movies, FOX Movies Premium, StarWorld as well as FOX Sports, FOX Sports 2 and FOX Sports 3 and FOX Sports News.
FOX Sports Academy to cater to young talent
FOX Sports also aims to discover, nurture and educate the young and budding talents in sports broadcasting – through their latest initiative, the FOX Sports Academy.
“This Academy is the brain child of FOX Sports in Singapore and is our way of giving back to society. With this initiative, we plan to nurture and empower local young talents in the sporting and media industry,” said Yvonne Tay, General Manager and Senior Vice President of FOX International Channels.
For more information on the Academy, check out www.foxsportsasia.com/foxsportsacademy