A training shoe designed to be versatile and functional, the Puma Fierce intends to take fitness fashion to the next level, with its futuristic design featuring athletic elements like a demi upper bootie construction and technical overlays, a supportive midsole, and a flex-grooved outsole allowing fast and dynamic multi-directional motion.
And to launch this new shoe, Puma has Kylie Jenner – entrepreneur, style icon and celebrity – to front their latest campaign.
The Latest campaign in Puma’s support of women’s training
Said Adam Petrick, Global Director of Brand and Marketing for Puma, “Puma is putting a great deal of focus and emphasis behind our women’s business – this campaign is the latest in Puma’s support of women’s training.”
He added, “At the same time, Kylie represents the young and bright future of fashion and fitness for women, and we are excited to have her to be the face of this campaign.”
Campaign to be launched on April 1
Shot by photographer Lauren Dukoff, the Puma Fierce campaign is set to be launched on April 1 and can be seen in print, digital, and out-of-home platforms across the globe.
The campaign will comprise of social media engagements such as consumer participation, to allow fans to showcase their styling of the Puma Fierce shoes and how they are inspired by young women like Kylie.
Users stand to win the latest looks from Puma
Users who post their fiercest looks, both inside and out of the gym, accompanied with the hashtag #ForeverFierce, will get to win the latest looks from Puma, and at the same time, have the chance to be featured on the brand’s social media channels.
Where to buy the shoes
Available in four colours from 1 April this year, the Puma Fierce will retail from SGD 169.00 at Puma and Limited Edt Stores in Singapore.
For more details as well as to find out how to take part in the Fierce Challenge, do check out www.puma.com.