Global sports brand Puma recently tied up with GuavaPass, a lifestyle and fitness platform, to create a year long calendar of sports activities and events. As such, the collaboration will see a series of monthly fitness workshops ranging from intermediate to large scale ones, all with the aim of empowering women and helping them to recognise the strength, grace and confidence within themselves.
GuavaPass aims to create unique experiences for the community
Said Rhyce Lein, General Manager of GuavaPass Singapore, “GuavaPass is always looking to add value to the community and we believe that partnering Puma will give us the chance to create some truly unique experiences for our members and the general public.”
He added, “We strongly believe in empowering women to reach their full potential and will continue to engage this by bringing them together through our community events.”
Types of activities
Activities will include yoga, pilates, barre, dance and high intensity interval training and these will be held at a range of locations, from the new GuavaLabs studio, to selected Puma stores and other boutique studios.
Attending a Pound class
The first workshop had been a Pound class and this was held recently at Mandarin Gallery. The class was conducted by Farah Dawood de Morais, a certified Pound prop and one of the first instructors to introduce this form of drumming to Singapore.
The session had attracted health conscious women from all walks of life, from the young to the not-so-young, and those who regularly worked out, to those who just want an occasional workout to keep their fitness levels going.
A new type of workout inspired by drumming, Pound fuses cardio interval training together with drumming to provide a challenging and heart-pounding workout.
As I have never done a Pound class before, I admit that I didn’t really know what to expect from the session. As well, being handed green drum sticks also left me slightly puzzled at first; I soon found out that the drum sticks, to some extent, had played the role of light weights, to add some strength training into the workout as well – for a full-body workout session.
To keep the entire body engaged, some of the movements that we were required to do during the Pound class had included squats and lunges, in tandem with pounding the drum sticks. It was tiring, but at the same time, definitely quite fulfilling and interesting and by the end of the workout, we were all left quite breathless.
So I was thus quite glad that fruit juice and bowls of vegetarian rice had been provided for us to replenish our energy levels upon completion of the session!
Puma hopes to reach women from all walks of life
Through such sessions, Puma hopes to reach out to women from all walks of life to grow the Puma community. Said Gabriel Yap, Head of Marketing, Puma South East Asia, “Through this partnership, we hope to deepen our engagement with our customers while at the same time, reach out to new audiences to continue to grow the Puma community.”
He continued, “So we invite women from all walks of life to come and join us and be a part of a movement that celebrates real achievement, progress, empowerment, and confidence, by expressing yourself in an unapologetic and joyful manner.”