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adidas Ultra BOOST Unveiled as the “Greatest Ever” Distance Running Shoe

Unveiled as the “Greatest Ever” distance running shoe, the adidas Ultra BOOST instinctively adjusts to a runner’s stride, whilst delivering unrivalled energy return, superior support and adaptive comfort over ultra running distances.

Credit: adidas

Adidas Ultra BOOST Running Shoe now unveiled. Credit: adidas

Compared to the adidas Energy BOOST, the Ultra BOOST contains 20 per cent additional BOOST cushioning material. This has been touted as the highest-ever amount of return cushioning in the running shoe industry – and as a result, gives the adidas Ultra BOOST shoes a consistent performance over long distances.

Provides plenty of support and stretches to fit the feet

As well, another feature of the adidas Ultra BOOST is that it provides comfortable support and stretches adaptively where needed, to deliver maximum comfort, through the adidas PRIMEKIT technology. This reduces the occurrence of severe discomfort, friction and blisters on the foot, while running – and is an especially important feature, because a typical endurance runner’s foot expands by 10mm more in width while running.

Said Ben Hearth, Vice President of Design for adidas Running, “Each technology featured in Ultra BOOST was built to complement each other, providing energised adaptability through a customised fit, look and feel.”

Shoe stretches to fit a runner’s foot strike and movement

The shoe also stretches to fit a runner’s foot strike and movement, thanks to the Stretch Web outsole technology, and maximises the energy of the BOOST shoe – and at the same time, it looks attractive and is eye-catching.

Frees the natural movement of the achilles tendon

As well, the Ultra BOOST comfortably cradles the foot and adapts to the high extension of the Achilles, with an entirely new heel construction that frees the natural movement of the Achilles tendon. For a customised fit and feel, a new featherweight sock liner also adapts to the natural foot form of the runner.

Superior stability and increased foot control while running

For superior stability and increased control during a run, a dual-density TORISON SYSTEM is also embedded within the case of the shoe.

Where to buy the adidas Ultra BOOST shoe

The adidas Ultra BOOST shoe is available in Singapore from February 25, at S$289, at all adidas brand concept stores, adidas online shop at shop.adidas.com.sg, IRUN at 313 @ Somerset and Queensway shopping centre, Runners Edge at Kallang Wave, and Royal Sporting House at Great World City, and Takashimaya Level 4 at Ngee Ann City and Tanglin Mall.

For more information, visit www.adidas.com/ultraboost

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