Malaysia’s premiere running event, the Standard Chartered KL Marathon (SCKLM) clinched Gold in two categories at the annual SPIA Asia event (Asia’s Sports Industry Awards and Conference) held last week in Bangkok.
The SPIA Asia awards is an annual event that celebrates the brands, agencies, marketers and organisations which positively influence the sporting landscape in Asia.
The Awards are a meaningful and credible platform judged by industry experts, while committed to create a legacy through raising funds for development initiatives in the region.
SCKLM won the Best Mass Participation Event and MYLAPS won the Best Sports Digital Platform Category
Dirigo Events, the owner and organiser of SCKLM, won the Best Mass Participation event and SCKLM technology partner MYLAPS earned the Gold in the Best Sports Digital Platform category for the SCKLM App.
Said Rainer Biemans, Director of Dirigo Events and Project Director of SCKLM, “There were some big names vying for the same awards and equally notable personalities within the judging committee, so to be crowned winners is indeed an incredible honour. This industry recognition validates our efforts thus far and will serve to spur us on to continue to deliver the best event experience for all of our SCKLM stakeholders.”
He continued, “We would like to thank all of our sponsors, partners and participants without whom this achievement would not have been possible.”
Highest turnout to date in the 2017 event
The 2017 event marked the ninth edition of SCKLM and recorded the highest turnout to date, with close to 36,000 runners taking part.
Of these, more than 1,700 were international running tourists contributing to the country’s tourism revenues and in total, more than 70 nationalities were represented, making SCKLM a truly inclusive mass participation running event.
SCKLM app has been downloaded 23,096 times
Developed by MYLAPS, the SCKLM App has been downloaded 23,096 times since its launch for the 2016 edition and became the most successful sports app in the Apple App Store and the Google Play Store on 21 May 2017, the day of the 2017 event, with 1,085,782 screens viewed.
Said Gloria Ng, Director of Dirigo Events, “The App has proven to be really popular with our runners as it has useful features like a Live Tracking page which allows users to track any runner, all Race Day related information, access to the Runners Guide and seamless social media connectivity to allow runners to instantly post their race photos.”
Head to kl-marathon.com for more information on SCKLM.