This April, rugby fans can look forward to not just hard-hitting rucks, spectacular tries and adrenaline-pumping action on the pitch, but also a party like no other… at the upcoming HSBC World Rugby Singapore 7s.
And Clarke Quay – a beautiful and historical riverside area in Singapore – has been chosen as the official after-party venue for fans to let their hair down… after each day’s rugby has concluded.Integrating its unique heritage with premier entertainment to create a dynamic and unforgettable experience for its patrons, Clarke Quay comprises of about 60 unique restaurants, bars with live bands, entertainment outlets as well as clubs – all of which Rugby Singapore will capitalise on, during the tournament weekend.
Rugby fans can continue partying throughout the night
Explained Low Teo Ping, 71, Chairman of Rugby Singapore, “After spending seven hours at the National Stadium watching great rugby and enjoying food and good company, fans will be on a high and in the mood to carry on. So we are partnering with Clarke Quay so that the rugby fans can continue for the rest of the night.”He continued, “What this means is that families and partying rugby supporters can rock, ruck and rumble at the Sports Hub, and after that hop onto a complimentary shuttle service to Clarke Quay to enjoy awesome riverside dining and different nightlife options. Also, the Singapore Sevens ticket comes with additional benefits. Ticket holders can enjoy discounts and privileges not only at participating outlets at Clarke Quay but also in other locations around Singapore. It is a value-added ticket that offers more than just rugby.”
Why Clarke Quay as the party venue, anyway? Explained Low, “Clarke Quay was the natural choice for us – it’s not too far away from the Singapore Sports Hub and also has the reputation of being the place to go after sunset.”
Taking the action beyond the pitch
According to Low, the main rationale for the integration of the party elements into the world-class rugby 7s tournament, is that Rugby Singapore aims to take the action beyond what you see on the pitch.Explained Low, “The 7s rugby is fast and furious. It is rugby with plenty of speed, hard tackles and novelty passes that you do not see in other sports. That is fantastic for rugby lovers. But we don’t want to attract just rugby fans alone. We want to take the action and atmosphere beyond what you see on the pitch. So we are packaging it together with a party experience that is second to none.”
He added, “We believe that this is the best way for rugby fans to appreciate and admire Singapore and to be very much a part of the whole city experience, by using sports, rugby in this case, as the main instrument to draw them in.”
Three different groups of people Low hopes to hook with the Clarke Quay tie-up
There are three groups of people that Low hopes to attract, by packaging the rugby together with the partying. He explained, “You firstly have the rugby enthusiasts – they are already sold and will come due to the hard tacking and running and the spectacular tries and so on.”
Added Low, “Then you have the fence sitters – they may like rugby for example because the ball is oval and not round, but at the same time they are unsure at whether to come because they wish to find out more about what rugby is all about. We hope to use the party elements to give them that final nudge and buy tickets.”
And Low continues, the final group is the weekend warriors, who want to find something to do during the daytime. He says, “Clarke Quay opens at night and such people will thus want something to do during the daytime. So with this package offer, we are also attracting them to be a part of the rugby 7s – and we hope that this will, in turn, convert them into rugby enthusiasts as well.”
Rugby fans can enjoy rock performances featuring Clarke Quay’s famous resident bands
At Clarke Quay, rugby fans will have the opportunity to enjoy rock performances featuring Clarke Quay’s resident bands including SingShot, 10.Seconds, N-A-T-I-O-N, Zyncxation and many more, at the iconic Clarke Quay Fountain Square.
Added Adrian Lai, Centre Manager of Clarke Quay, “As one of Singapore’s most popular F&B and entertainment destinations, Clarke Quay is associated with good food, drinks and entertainment. We are thus pleased to present ‘Music After 7’ – a lively music festival highlighting Clarke Quay’s resident bands and prominent local music acts, that will reinforce Clarke Quay as the choice venue to wine, dine and have a good time.”He continued, “Several of our top restaurants and bars will also pull out all the stops to delight World Rugby Singapore Sevens ticket holders and other rugby fans, with attractive discounts and thematic promotions for a memorable after-party experience.”
Some of these promotions include Hooters, which will be offering ticket-holders a special Rugby Sevens set meal comprising of seven pieces of their signature Nearly World-Famous chicken wings and a mug of tiger beer. Iconic Rock N Roll blues bar, Crazy Elephant, will also offer seven different types of drink promotions after 9pm. And Wings Bar, an aviation-themed American bar, will be offering 20 per cent off food items to ticket holders.
Full List of Promotions
Here is a full list of the promotions that you can enjoy from 15 to 17 April.
To buy tickets for the HSBC World Rugby Singapore 7s, go to www.singapore7s.sg. A limited number of hospitality packages worth $2,200 are still available. Two-day passes ranging from $50 to $150 are selling fast.