Now you can get a glimpse into the future of football – with the first 360-degree digital stadium, FUTURE ARENA, in Saint Denis, Paris.
FUTURE ARENA opened on Friday in a massive launch event
FUTURE ARENA opened its doors last Friday and the launch event had featured past and present footballing stars. These included as Zinedine Zidane, Xavi Hernandez and Per Mertesacker.
Joining these stars were young footballers, from Germany, Spain, Russia, Belgium, Denmark and Sweden, who got to live their dreams of representing their country in front of more than 50,000 fans.
The digital crowd at the stadium reacted live to every single goal, miss and display of outrageous skill, in a brief glimpse of football’s digital future.
Those at the stadium also got to see Beau Jeu, the official match ball of the Euro 2016, in action.
Euro 2016 away kits out on display
As well, the Euro 2016 away kits were put on display for the first time – and these were worn by young creators from each of the six federations.
Germany’s kit was inspired by the elements of street football in rural and urban Germany and is reversible, designed for the needs of all players – from the national team to street football players.
Spain’s kit focuses on explosive elements displayed in a heat-map, based on Fernando Torres’ winning goal in the 2012 European Championships.
The inspiration for Russia’s away kit is the Russian Eagle – to reflect youth culture in the country and hinting towards modesty.
Sweden’s kit is inspired by the raw street style of the urban generation to the pitch.
The inspiration for Denmark’s jersey reflects the elegance and vibrancy of the country’s youth culture.
For Belgium, elements of the national cycling jersey are displayed in their football kit, to reflect a sport that Belgium has been very successful at.