As the official car of the Standard Chartered Marathon (SCMS) 2014, Volvo has lined up exciting new sponsor activations for its second consecutive year associated with Asia’s marquee running event.
Said Lawrence Robertson, Commercial Director, Spectrum Worldwide, SCMS event organisers, “We are delighted that Volvo is continuing its partnership with the SCMS. Their involvement will play a large role in providing participants with an outstanding event experience and we look forward to working alongside the team in the coming months to achieve their sponsorship objectives.”
Volvo will provide SCMS with some of its best-selling models
This year, Volvo will supply SCMS with a fleet of its best-selling models, the dynamic Volvo S60 Sports Sedan and 7-seater XC90 luxury SUV. These will be used as the VIP and Official Vehicles at the marathon on 7 December.
Ms Sabrina Sng, General Manager, Wearnes Automotive Pte Ltd (Volvo) said, “We are excited and privileged to be the Official Car of the SCMS 2014, Singapore’s marquee running event. Our Volvo XC90 and S60 are excellent reflections of vigour and athleticism. We are confidence that their presence will help add to the dynamism and energy of the largest sporting event of the year.”
Cars will aid runners in their training
With a number of activations available set to aid runners as they train towards the SCMS race this year, the SCMS branded Volvo cars will be highly visible.
Registrations for SCMS 2014 close on 30 September. So if you have not yet signed up for the SCMS, do so quickly.