Take awesome close-up photos with the new Sony Cyber-Shot™ HX350.

Whether you are a DSLR enthusiast or a smartphone photographer, you will love the Sony Cyber-Shot™ HX350 camera.

Easy to use features and DSLR inspired styling

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Comprising of a mix of easy to use features and DSLR inspired styling, the new camera combines big camera performance into a compact body, for limitless possibilities with a fixed lens.

50 times optical zoom

The Cyber-Shot™ HX350’s ZEISS® Vario-Sonnar T lens gives you a 50 times optical zoom. This is equivalent to 24mm of wide range to 1,200m super telephoto lens. It also has clear Image Zoom to double the maximum magnification, so you can zoom right in on that distant building, person or animal.

Keep camera shake at bay

As well, an Optical SteadyShot™ feature built in, keeps camera shake at bay, correcting the slightest hand tremors. And the Intelligent Active Mode will keep Full HD videos sharp and crisp.

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Great for hand held indoor and low light photography 

For the image processing, there is a high resolution back illuminated Exmor R™ CMOS sensor with 20.4 megapixels and a speedy BIONZ X™ engine. For handheld indoor photography or low light photography, you will value the camera’s crisp, low noise images and pristine Full HD video capacities.

Fully customisable exposure controls available 

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Shooting options are aplenty. There is the manual ring for smooth adjustment of zoom or focus, and a mode dial with custom buttons for fast adjustment of your favourite settings. And with full exposure controls made available too, you can craft stunning pictures and Full HD videos. There is also a 24p shooting mode for movie makers, for that authentically cinematic look.

High contrast electronic viewfinder

The camera also has a high contrast electronic viewfinder as well as a manually adjustable 7.5cm (3.0-type) LCD with 921k dot resolution.

Motion Shot Video features for sports action 

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Motion Shot Video features are available too for sports action – you can now trace that tennis serve or football goal as a split second series of superimposed images. After shooting, simply connect the camera to a 4K television for a big and crisp view of the photos that you have taken.

Price and availability to be announced 

The price and availability of the Cyber-Shot™ HX350 will be revealed at a later date.

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