You have probably heard a lot about superfoods and how regular consumption of these can benefit your daily health. But what are they really, and how can they actually help our bodies?
What are superfoods?
Explained Feline Gondokusumo, 24, an entrepreneur and superfoods enthusiast, “Superfoods are nutrient powerhouses that comprise a high amount of antioxidants, polyphenols, vitamins and minerals per serving.”
Antioxidants are natural or man-made chemicals that interact with and help to neutralise harmful free radicals, thus preventing or delaying cell damage and therefore cancer.
Polyphenols, on the other hand, are micronutrients that prevent the emergence of degenerative diseases such as cancer and cardiovascular diseases.
Vitamins and minerals too, are essential elements that is required by the body to perform hundreds of functional roles. For example, to regenerate skin, muscle and bone, as well as carrying oxygen around the body and sending nerve signals from the brain to the body and vice versa.
Therefore, incorporating superfoods into your diet can not only help to prolong your lifespan, but also to give you an improved quality of life. In fact, many people who consume superfoods on a regular basis are generally healthier individuals than those who do not.
The co-founder of a small online business for superfoods
Feline is one of the co-founders of SuperLife Co, an online business that was launched in November 2014 and aims to offer an avenue for enthusiasts to purchase premium 100-per-cent organic products such as chia seeds, quinoa and cacao powders.
Feline, together with her co-founders 29-year-old Valerie Chai and 39-year-old Irene Lim, had a strong belief in the power of superfoods and a philanthropic heart. So they wanted to bring superfoods to the forefront of the public’s understanding of their usefulness for both body and mind. Thus, SuperLife Co was born.
One-stop destination for superfoods
Today, SuperLife Co is a one-stop destination for product supply, information, recipes and shared dialogue for both consummate users and novices.
SuperLife Co currently sources for their products from Europe, United States, Australia and the Andes Mountain, with each batch of products going through a vibration cleaning mechanism and magnets to draw out impurities.
Started growing their own organic products
However, SuperLife Co has just started growing its own organic products, and have acquired an organic farm in Peru to do so. The partners eventually hope to get at least 60 to 70 per cent of their chia seeds and quinoa from their own crops.
Explained Valerie, “This means that the quality and a constant supply of chia seeds and quinoa will be well under our control.”
At the same time, SuperLife Co hopes to provide the famers in Peru with a better life and training on ethical farming practices to produce the best crop yields possible.
Products available at SuperLife Co
The products at SuperLife Co are grouped into four categories – these are for weight loss, anti-ageing, energy boosting and wellness. Some of SuperLife Co’s main products are as follows:
Costing $43.90 for 100 grams, this powder, also known as Peruvian Ginseng, has five times more protein and four times more fibre than potatoes. It can also balance and regulate hormones.
The flavour is mild and nutty and there is a hint of butterscotch, so it is good for baking or to add to your healthy breakfast smoothie.
Acai Berry Powder
Priced at $58.40 for 100 grams, this is packed with antioxidants, making it 217 times more effective in fighting free radicals and toxins, compared to carrots.
The colour is a deep purple hue because the berries have been freeze-dried after being plucked to ensure the retention of its nutrients.
Depending on the type of quinoa, the cost for this ranges from between $24.60 to $29.10 for 500 grams. There are four types of quinoa – Mixed, Red, Black and White. It contains plenty of proteins and Vitamin B2.
Red and Black quinoa is good when mixed with cold salads. White quinoa puffs up during cooking, so it makes a healthy replacement for carbohydrates.
Black Chia Seeds
Priced at $13.80 for 100 grams and $27.40 for 500 grams, these black chia seeds contain plenty of Omega 3 and antioxidants. Black chia seeds also have a 30 per cent higher water absorption rate than other versions.
The Super Chef Challenge
A 2015 competition by SuperLife Co, this encouraged home cooks to incorporate superfoods into their day cooking, thus demonstrating how easy it is to use these ingredients on a regular basis.
The competition ran for three weeks and finalists were selected for the final round of judging, based on creativity, taste and ease of preparation.
SuperLife Co aims to make this competition an annal event, to educate the general public on the benefits and ease of using superfoods – and to encourage them to take the first step towards healthy living.
Find out more about SuperLife Co at their website, superlife.co