ICE MOUNTAIN Launches Classic Variant to their Sparkling Water Range

Created in the 1700s, Sparkling Water was a sensational hit when it was first introduced. Since then it has become a mainstay of the European lifestyle. Globalisation brought sparkling water to Asia as an exciting alternative to still water.

Now, local mineral water brand ICE MOUNTAIN has come up with a new variant to their Sparking Water range which had been initially launched some time ago.

The ICE MOUNTAIN brand belongs to Fraser & Neave, a leading South East Asia Consumer Group with expertise and prominent standing in the Food & Beverage and Publishing & Print industries in the region.

The newly released product is the ICE MOUNTAIN Sparkling Water Classic and it joins the Lemon and Grapefruit variants that had been launched some time ago.

A Refreshing drink with zero calories 

A refreshing, bubbly drink with no sugar and zero calories, ICE MOUNTAIN Sparkling Water Classic is the perfect guiltless treat for enjoyment. To make it even healthier, the drink also contains no artificial sweeteners and no added colouring too.

The new ICE MOUNTAIN Sparkling Water Classic is set to lift the mood and refresh you on a hot day, or else as a bubbly twist to your meals – while its refreshing fizz is aimed at tickling the taste buds.

Media Drop from ICE MOUNTAIN

To mark the launch of their new Sparkling Water variant, ICE MOUNTAIN had recently delivered me a media drop consisting of some bottles of their ICE MOUNTAIN Sparkling Water Classic, together with a smart looking black and gold Keepsake Pouch as well as a lamp complete with a bottle of their ICE MOUNTAIN Sparkling Water Classic encased within. I thought the concept was really interesting.

Get your hands on the Keepsake Pouch

If you are interested in the Keepsake Pouch, you too can get your hands on it. You only need to spend S$6 on ICE MOUNTAIN Sparkling Water products and you can redeem a pouch. The redemption can be made at selected NTUC FairPrice, Cold Storage and Giant stores from now till 31 December while stocks last.

Where to Buy the ICE MOUNTAIN Sparkling Water Classic

The three ICE MOUNTAIN Sparkling Water flavours can be bought at selected convenience stores and leading supermarkets across Singapore. They are available in 375ml bottles at a recommended selling price of S$1.20 at supermarkets and S$1.90 at convenience stores.

For those who cannot get enough Sparking Water, ICE MOUNTAIN is selling cluster packs of four bottles and are being offered in both the Classic and Lemon variants. The Cluster Packs are avail at leading supermarkets at a recommended selling price of S$3.95.

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