A small group of curious onlookers crowded outside the Bugis Junction shopping mall, at Bugis Square, as five energetic young adults from Kulture Studios – a boutique music, dance & fitness studio in Singapore – bounced non-stop on a trampoline for several minutes. They had been jumping in perfect tandem to the loud, energising background music playing from the Ultimate Ears (UE) speakers on-site.
UE activation event at Bugis Junction
The five participants had been a part of the UE activation event, which took place at Bugis Junction yesterday. This event will continue again at Bugis Junction today from 2pm-4pm before moving to another undisclosed location next weekend.
And the music had been so inspiring that many members of the public had later signed themselves on to take part in the jumping as well – and as a bonus, people who had tried out this activity stood a chance to win for themselves UE speakers, as part of an ongoing #PartyUpWithUE Bounce Challenge by UE.
Trampoline bouncers are jumping in action to the energising speaker music at the UE activation event.
This event had been put together to launch the new PartyUp smartphone app, using UE’s two newest portable speakers – the UE Boom 2 and the UE MegaBoom to aid in the promotions.
UE Boom 2
The UE Boom 2 aims to transform the way that people experience music – completely redefining bluetooth speakers.
This speaker is an upgrade from the UE Boom, which had been UE’s first mobile speaker.
Designed to be able to get wet and muddy, the UE Boom 2 blasts insanely great sound in every direction. Using the same high quality materials as in other UE speakers, the UE Boom 2 is waterproof (IPX7) and drop proof. It is the size of a water bottle, so it will easily fit in to your bike’s water bottle holder, or clipped to your hydration pack during your long runs or hikes.
Said Rory Dooley, Senior Vice President of UE, “Music is about making good moments and great moments. By taking your music with you, those great moments are now shareable, anywhere. That is why every UE speaker is designed to be durable and adventure proof, with 360-degree sound, including UE Boom 2. We have been leading the category in a new direction, and we are breaking the mould yet again with the UE Boom 2.”
And the UE MegaBoom is set to deliver more power, sound, bass and mayhem than you have ever experienced before in a portable speaker.
Blasting amazing 360-degree sound with heart pounding bass, the UE MegaBoom also comes with a waterproof IPX7 certified and stain resistant acoustic skin, and a durable grab-and-go design. It also weighs less than 900 grams and features a 20-hour rechargeable battery life as well as a 100-foot BlueTooth wireless range. So you can keep the music going, wherever you are.
Said Dooley, “People want their music wherever they go and to be part of everything they do. That is why we designed UE MegaBoom to be strong enough to withstand your life and your adventures and to allow you to share the magic of music wherever you go.”
And the speakers on display were submerged in a small pool of water throughout the activation event.
The ripples in the water could also be clearly seen, as the speakers blared out the music at their full range. In short, it had been quite breathtaking.
The ripples in the water can be clearly seen.
Connecting the speakers wirelessly via PartyUp
Both the UE Boom 2 and the UE MegaBoom can also be connected wirelessly via PartyUp, the free app that was recently launched and is now available for download via the iOS and Android App Stores.
The app is able to pair multiple UE BlueTooth speakers together – to a maximum of 50 speakers, creating magical moments during family outings, celebrations or other outdoor adventures.
Said Charlotte Johs, General Manager of UE, “Music connects people in extraordinary ways. Now when friends come together, they can easily connect their speakers without worrying about limitations. Whether you and your crew are on a rooftop without a power outlet, or 50 of your close pals are floating down a river without a dry spot in sight, PartyUp lets the party grow within seconds.”
Members of the media also had the chance to splash the UE speakers at the UE event with water from the nearby Bugis Junction fountain, and test them out with the PartyUp app. The result had been pretty amazing – with about 12 of the UE speakers getting completely drenched under the fountain, yet still doggedly blasting out 360-degree sound at the same time.
Members of the media link up and splash 12 of the speakers with water at the event.
Where to get the speakers
The UE Boom 2 is currently available at a suggested retail price of SGD319.00.
The UE MegaBoom is now available at a suggested retail price of SGD399.00.
The two speakers are available at most tech stores across Singapore.
But if you purchase a UE MegaBoom or UE Boom 2 speaker at participating outlets, you can receive an equivalent speaker for free at the #PartyUpWithUE redemption booths that are on-site at the activation challenges.