World Cup Fever Hits Jewel with Massive Jersey Showcase

As the countdown to the FIFA World Cup 2026 gathers pace, football fans in Singapore now have a new pilgrimage site.

Weston Corporation has launched Weston Corp World Cup’26, a first-of-its-kind football pop-up at Jewel Changi Airport that is turning heads with what is believed to be one of the world’s largest collections of federation jerseys under one roof.

Running until 31 July 2026, the immersive football experience transforms a corner of Jewel into a celebration of the beautiful game, bringing together iconic national team kits, matchday-inspired displays, exclusive merchandise and fan activations, all designed to capture the excitement of football’s biggest tournament.

A Jersey Collector’s Dream

The star attraction is undoubtedly the staggering lineup of federation jerseys.

Fans can browse home and away kits from more than 40 football federations, including football powerhouses such as Argentina, Germany, Spain, Japan and Mexico.

But what makes the collection particularly special is its exclusivity. Supporters can also get their hands on harder-to-find federation jerseys from countries including Colombia, Qatar, Saudi Arabia, Scotland, South Africa and Sweden, kits that are available exclusively through Weston Corp World Cup’26.

Whether you’re backing a title contender or proudly representing your heritage, there’s a good chance your colours are hanging somewhere in the store.

Bringing the World Cup Atmosphere to Singapore

The experience begins the moment visitors walk through the doors.

Inspired by the spaces beneath football stadiums on matchday, the pop-up is designed to immerse fans in tournament fever. Dominating the space is a dramatic floor-to-ceiling installation featuring more than 99 mini Trionda footballs, the official match ball of the FIFA World Cup 2026.

With vibrant red, green and blue accents representing the tournament’s three host nations: Canada, Mexico and the United States, the display serves as both a visual centrepiece and a symbol of football’s ability to unite people across borders.

Around the store, spectator bench-inspired displays showcase the evolution and heritage of World Cup match balls, creating plenty of photo-worthy moments for visitors.

More Than Just Shopping

While jerseys may be the headline act, Weston Corp World Cup’26 is designed as a fan experience rather than a traditional retail store.

Visitors can personalise federation jerseys with their favourite players’ names, browse official World Cup accessories, and pick up tournament memorabilia ahead of kick-off.

The result is a space that feels less like a shop and more like a mini football festival: one where fans can celebrate their passion, relive iconic moments and prepare for the biggest month in world sport.

adidas Takes Centre Stage

Adding to the excitement, adidas kicked off the launch with a special three-day takeover from 28 to 30 May.

The activation featured 13 exclusive adidas federation jerseys, fan experiences, matchday-inspired snacks and interactive activities designed to recreate the energy and anticipation of a World Cup matchday.

It’s the kind of atmosphere usually reserved for host cities, except this time, it’s happening right in the heart of Singapore.

Football’s Global Home, Right Here at Jewel

For Weston Corporation, the pop-up is about more than merchandise.

“The World Cup is more than just a tournament. It’s a global moment that brings people together across borders, cultures and generations,” said Ami Chopra, Sales Director for Football at Weston Corporation.

With Jewel welcoming travellers from around the world every day, the venue provides a fitting backdrop for a celebration of football’s universal appeal.

And for local fans, it offers something rarely seen in Singapore: a dedicated World Cup destination where jerseys, stories, memories and matchday culture come together in one immersive experience.

As World Cup fever builds over the coming months, Weston Corp World Cup’26 may be the closest thing Singapore has to a host-city fan zone.