Liverpool FC has just opened its third store in Singapore, this time at Jewel in Changi Airport. It’s the club’s 23rd standalone store worldwide, and another step in bringing official LFC merchandise closer to fans in the region.
The store is designed to serve both local supporters and travellers passing through the airport. Inside, fans can find everything from adidas products and official replica kits to exclusive fashion, accessories, and souvenirs — basically all the essentials for any supporter.
Singapore has always had a strong Liverpool following. With around 1.1 million local fans and two official supporters clubs, this latest opening feels like a natural step as the club continues to grow its presence here.
Lee Dwerryhouse, Liverpool FC’s SVP of Merchandising, explained that the goal is to bring the club closer to fans in Asia. A store in a busy travel hub like Changi allows the club to reach both local and international supporters in one place.
For me, it’s the kind of store I’d stop by if I’m at the airport — not because I planned to, but because it’s convenient and a good chance to see what’s new. It’s reassuring to see the club making it easier for fans in Singapore to connect with Liverpool, even when life gets busy.
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