The UpGREAT platform was launched by Great Eastern in April 2018, and is a platform where customers can enjoy their loyalty benefits and rewards anywhere and anytime.

It is a sister app to the GetGREAT App, which had also been launched by Great Eastern during the same period.

A market leader and well-established brand in Singapore and Malaysia, Great Eastern was founded in 1908 and today has S$83.3 billion in assets and more than four million policyholders. 

The brand was also named as Life Insurance Company of the Year at the Asia Industry Awards in 2011 and 2013 by Asia Insurance Review.

I have been using the UpGREAT app myself for a few months now, and I have redeemed several rewards that include free YOLE frozen yoghurt as well as shopping vouchers. Other rewards in the past have included bowling sessions as well as Watsons’s vouchers.

New choices for customers 

YOLE frozen yoghurt was one of the treats I got from UpGREAT.

But now, the UpGREAT app is introducing some brand new dimensions and customers using the app will have more choices to enjoy and make the most use of their rewards, with new merchants such as KrisFlyer, Shell, Watsons and Robinsons, amongst others, coming on board.

1,100,000 UpGREAT Points 

And as well, Great Eastern is giving away 1,100,000 UpGREAT points to 110 lucky winners for the month of November, to celebrate their 110th anniversary. 

To stand a chance to win, simply download the UpGREAT app which is available for free, from the Apple or Android store and “Play & Win.”

Exciting Rewards

App users can also redeem rewards such as Samsung TVs with their UpGREAT points thanks to an Exciting Star Buys feature in the app.