Compared to previous seasons, Formula 1® television audiences across both TV and digital platforms, have continued to grow for the third season in a row, according to monitoring by Nielsen.

The global TV cumulative audience stood at 1.922 billion, the highest since 2012, an increase of 9% versus 2018. This is the third year of growth.

Top five markets

The top five markets by cumulative audience are Brazil, Germany, Italy, UK and the Netherlands, each with audiences higher than 100 million. There have also been exceptional increases such as a 256% jump in Poland and 228% rise in the MENA region.

Unique viewers 

For unique viewers, figures remained stable in the top 20 markets at 405.5 million but there was a slight decrease globally (-3.9%). Brazil, China, Germany, USA and Italy were the countries with the highest reach.

Popular races

The Italian Grand Prix was the race with the highest viewership of the year at 112 million, also the highest since the 2016 Mexican Grand Prix. Monaco, Brazil and Germany also had more than 100 million viewers.

Social Media Engagement 

Formula 1®’s social media platforms were also the fastest growing out of all major sports competitions in the world with the number of users across Formula 1®’s Facebook, Twitter, Instagram and YouTube reaching 24.9 million, a 32.9% increase.

Engagement on social media also increased, with total impressions up by 48.3%, video views by 60.9% and minutes watched almost doubled, reaching 3.2 billion.

Page Views

On the f1.com website, the number of page views reached 409.8 billion and on the official F1 App, there was a three digit increase (+152.3%).

Formula 1® Fan Base

And the overall Formula 1® fan base remained about 500 million in 2019 and continues to attract the young, with 62% of new fans acquired in the last two years being 35 and under.